Need help with insurance?
We help people find their best health care coverage options, and plan for ultimate peace of mind.
Welcome to Hero Insurance and Planning
We believe that knowledge is power. For over 25 years, we’ve helped individuals, families, and businesses in Minnesota, Wisconsin, Iowa, and Illinois—especially in Rochester, MN—navigate the complex world of insurance with clarity and confidence.
Led by Michael Boho, our mission is to educate and empower, not just sell. Whether you’re exploring Medicare options, planning for long-term care, or selecting group coverage, we take the time to listen, understand your unique needs, and guide you toward the right solutions—not one-size-fits-all products.
Solutions Designed for You
Whether you're new to Medicare or reviewing your current coverage, we help you compare plans and choose the best Medicare Advantage or Supplement option for your health and budget.
Medicare
Need health coverage before you reach Medicare age? We simplify your choices, from ACA marketplace plans to private insurance options.
Health Insurance (Under 65)
Life Insurance
Protect your loved ones and plan ahead with term, whole, or universal life insurance tailored to your financial goals and family needs.
Group Insurance
Support your team with group health, dental, and life coverage that makes sense for your business—big or small.
Secure peace of mind with a long-term care strategy that helps protect your savings and maintain your independence in later years.
Long-Term Care
Plan for retirement and legacy with smart annuity options and estate planning strategies designed to grow and preserve your wealth.
